b-r-double o-k-lyn drama

I’m not sure why I’m so very tickled by this article about refrigerator manufacturers desperation with the fact that Americans don’t know how to take care of their fridges, but it made me giggle a lot. Particularly this segment:

Four years ago, in an effort to understand how people organize their fridges, Sub-Zero bought a week’s worth of groceries and asked a group of 12 customers to put away the items in refrigerators at the company’s research facilities in Madison, Wis.

What ensued was chaos. People put meat and soda cans in the crisper drawers, which have a temperature and humidity meant for veggies. They put their milk in shelves on the door. While the door shelves seem to be a perfect fit for a carton of milk, Sub-Zero says the area is the worst place to store dairy products because it’s the warmest part of the fridge.

And most folks had no clue what to do with the special cheese compartment. “What we found is that most people don’t know what they are doing when they pack the refrigerator,” says Paul Leuthe, the company’s corporate marketing manager.

You guys, the fridge people are so sad! So sad! Clean your fridge! Stop using the crisper for beer!